Michele Weber is Chief Marketing Officer of eOriginal, the leading platform for creating, managing, and monetizing trusted digital loans.
Michele is responsible for all aspects of eOriginal’s strategic marketing plan, including brand awareness, demand generation strategies, customer engagement, and new product introductions. She reports directly to the CEO.
For 20 years, Michele has successfully driven brand-to-demand marketing strategies through actionable results across corporate, agency and consulting business environments. She has led several marketing transformation initiatives to improve customer outcomes and company performance in both enterprise and start-up environments.
Michele was most recently with AppNexus, serving as Senior Vice President, Marketing. In this role, she was responsible for their worldwide marketing strategy, including brand, lead generation, content creation, customer engagement, and sales enablement. Prior to AppNexus, Michele was with SAP for 10+ years, serving in various leadership positions. These included brand-to-demand strategies, partner and channel marketing, program and campaign development, and several key product launches.